Three original benchmark studies covering marketing, AI adoption, and dealer operations — built for construction, agricultural, and industrial equipment professionals.
No sponsors. No vendor angle. Free for everyone who participates.
Not affiliated with any equipment manufacturer, dealer group, or industry vendor.
Each study is original, independent, and free for respondents. Pick the one that fits your role — or take all three.
The first benchmark on how construction, agricultural, and industrial equipment dealers and OEMs allocate marketing budgets, which channels perform, and where the industry is headed. Trade media, trade shows, digital, and the cost-per-lead data nobody's published before.
Take the Survey →The first benchmark on AI adoption in equipment sales. What tools are actually in use, which use cases are delivering results, where adoption stalls, and how confident salespeople are about their position versus competitors. No hype — just what's actually happening on the ground.
Take the Survey →How equipment dealers manage customer communications across every channel — phone, email, web form, live chat, text, WhatsApp, Facebook Messenger, and online listings. Response times, ownership, follow-up, and the downstream impact on deals and reputation. The first study of its kind.
Take the Survey →A few minutes of your time earns you access to the only benchmark data that exists for this industry. No generic stats, no vendor surveys, no enterprise SaaS bias. Just your peers.
When your GM asks why you're spending $80K at CONEXPO — or why you're investing in AI tools — you'll have data from peer operations to back it up.
Where are peer dealers increasing spend? What's being cut? How many are actually using AI in their sales process — and which tools? You'll know before your competitors do.
Each report is sent to respondents before it's publicly released — at no cost, with no upsell. Anonymous and aggregated. Individual responses are never shared or sold.
There's no benchmark data for equipment dealer marketing, AI sales adoption, or dealer response operations. IronBenchmark exists to build the first one — because nobody else has.
Independent Research — No Sponsors
IronBenchmark is an independent annual research project, not sponsored by or affiliated with any equipment manufacturer, dealer group, or industry vendor. All three studies are published to give construction, agricultural, and industrial equipment professionals access to peer benchmark data that doesn't exist anywhere else. Survey responses are anonymized and aggregated — individual data is never shared, sold, or used for sales targeting of any kind.
Drop your email and we'll send you each IronBenchmark report the day it goes live — before public release. No newsletter. No vendor pitch. Just the data.
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